Learn To Forget was founded in 2013 by designer/musician Reilly Herrera (Night Verses) and musician Mike Cambra (Death By Stereo, Adolescents). With a 100% DIY ethos and developing for years in the core underground skateboard, punk & graffiti communities of L.A. & Orange Counties, 2017 marks LTF's first retail offering. (Past collections have been released exclusively on tour or through friends' skate and graff shops in the LA area.) Everything is designed & sourced in the greater Los Angeles area. All sewing, printing, embroidery and customization of garments is done in small batches by local seamstresses and companies. The brand aims to keep pricing fair and quality high, with the distinct goal of helping serve the same counter-cultures it exists within. LTF's original concepts and initial designs were created in a 5 year period while Reilly and Mike were in the van, on the road, touring relentlessly world-wide in their respective bands.
In addition to adhering to a strong belief in individualism - Learn To Forget pushes the idea of forgetting the things that hold you back; the things that stop you from pursuing the paths that make you truly happy with yourself.
The Learn To Forget Crew (LTFC) is a international group of musicians, artists and like minded individuals who have at some point connected, identified with, and supported Learn To Forget and it's ideals. LTFC is a platform for collaborations between Learn To Forget and LTFC members - integrating and harnessing original artistic output of all mediums into focused ideas, products and events.
Learn To Forget // Only Worthy Idols