Apathetic Winter 2014 | 2015 Lookbook

For the Apathetic Winter 2014 / 2015 collection we looked to simplicity and function for inspiration. With most items coming in dual color ways (black on black and white on black), we wanted to ensure a balance within the different pieces. Apathetic Winter emphasizes on basics while staying true to the graphic style that Learn To Forget was founded on. From the hand-drawn lettering (by Learn To Forget co-founder Reilly Herrera) and street influenced design to subtle seasonal classics – our second offering creates a balanced collection that builds our brands ethos of creating affordable DIY clothing to serve the very counter-cultures that we exist within.

Click the picture below to browse the whole lookbook and head to http://www.learntoforgetbrand.com/shop to shop the collection.

Learn To Forget x Programme | Brand Launch & Pop Up Shop

Learn To Forget X Programme | Brand Launch & Pop Up Shop

Learn To Forget was proud to have our official brand launch party and pop-up shop at Programme Skate & Sound in Fullerton, CA. Aside from showcasing and offering special pricing the night consisted of; live painting from PALMR PHD LSD, DJ sets from Jay (The Sparring) and Efrem Schulz (Death By Stereo, Manic Hispanic), free drinks, free zine style lookbooks, free slap stickers, and an exclusive in-store only LTF X Programme collaboration T-Shirt. Click through the gallery below to see some moments over the course of the night.