Apathetic Winter 2014 | 2015 Lookbook

For the Apathetic Winter 2014 / 2015 collection we looked to simplicity and function for inspiration. With most items coming in dual color ways (black on black and white on black), we wanted to ensure a balance within the different pieces. Apathetic Winter emphasizes on basics while staying true to the graphic style that Learn To Forget was founded on. From the hand-drawn lettering (by Learn To Forget co-founder Reilly Herrera) and street influenced design to subtle seasonal classics – our second offering creates a balanced collection that builds our brands ethos of creating affordable DIY clothing to serve the very counter-cultures that we exist within.

Click the picture below to browse the whole lookbook and head to http://www.learntoforgetbrand.com/shop to shop the collection.


Learn To Forget x Death By Stereo | LTFC Collaboration T-Shirt

Learn To Forget has teamed up with seminal Southern Californian punk band Death By Stereo to release a limited edition collaboration T-Shirt available exclusively online and at local shows. Aside from Learn To Forget co-founder Mike Cambra being the drummer of the band, the aesthetics and ideals that are shared between Death By Stereo and Learn To Forget are clear. Deeply rooted in the skate, graffiti and punk-rock countercultures that swept the 1990's, Death By Stereo is one of the few originators that stayed absolutely true to those roots. Learn To Forget is proud to welcome them to the crew.

Hand drawn by Learn To Forget co-founder Reilly Herrera, the band's influential legacy inspired the theme and artwork behind the collaboration. The shirt is available in very limited quantities starting December 12th at www.learntoforgetbrand.com/shop.


Learn To Forget x Programme | Brand Launch & Pop Up Shop

Learn To Forget X Programme | Brand Launch & Pop Up Shop

Learn To Forget was proud to have our official brand launch party and pop-up shop at Programme Skate & Sound in Fullerton, CA. Aside from showcasing and offering special pricing the night consisted of; live painting from PALMR PHD LSD, DJ sets from Jay (The Sparring) and Efrem Schulz (Death By Stereo, Manic Hispanic), free drinks, free zine style lookbooks, free slap stickers, and an exclusive in-store only LTF X Programme collaboration T-Shirt. Click through the gallery below to see some moments over the course of the night.